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When creating or claiming a business directory citation it is important to fill out three pieces of crucial information about your company: Name – This should ideally be your branded trading name. Local telephone number – This should match the number given on your own website. Physical address – Again this should be consistent with the address on your website. Reset That's why it serves you to promote and project satisfied customers' positive experiences by asking for reviews and sharing testimonials. If you have real customers vouching for your product, service, or customer experience, you can add a certain legitimacy to your offering and messaging